Challenge: Cookies win during the holidays. Create a campaign that grabs attention in social feeds crowded with cookies for The New Classics: Holiday Cookies, a collection of 14 modern twists on traditional holiday cookies.

Solution: Created a distinctive visual identity using harsh light/strong shadows and bright color backgrounds in a modern holiday palette to bring joy and whimsy to predominantly brown baked goods. Minimal propping with metallic and glass added touches of sparkle and shine.

Photography: Rick Holbrook
Food Styling: Kaitlin Wayne