Challenge:​​ Select industries show consistent seasonal ordering trends during certain months of the year. To increase engagement rates and lead generation opportunities within these industries, develop industry-specific images to make marketing efforts more relatable and impactful by aligning visual content with familiar settings and experiences of the target audience.

Solution: Created highly-targeted images that uphold brand aesthetics while capturing the distinct characteristics of each industry. Worked within established photo standards, such as bright, crisp studio lighting with strong shadows and catering spreads that are fresh, bountiful, and colorful, to create images that reinforce the underlying theme of food making every workplace better.

The images are a crucial component of targeted industry campaigns by creating a sense of familiarity, fostering meaningful connection, and positioning ezCater as a workplace food solution for diverse industries.

Photography: Mark Weinberg
Food Styling: Monica Nazario Pierini
Art Direction: Sarah Gerrity