Challenge: Re-position cake as not just a celebratory dessert, but as an everyday snacking occasion.

Solution: The ubiquitous challenge with baked goods is presenting them in a joyful and colorful way when they are most often varying shades of brown. To position these cakes as fun and casual with a nod towards springtime, they were shot on color backgrounds with monochromatic props and everyday messiness - crumbs, melted ice cream, crumpled cupcake papers - to make them approachable and snackable. These are the treats you leave out on the counter and keep sneaking bites of throughout the day.

Photography: Rick Holbrook
Food Styling: Kaitlin Wayne